Written by  Edward Clarke from TN38 (many thanks)

Over the course of 2006 I have been working with SEO and I’m seeing a pattern emerge in Google. It’s a pattern in the roller coaster sense and I’m wondering if it’s a symptom of too much SEO.

First a web site or page ranks well. This is known as the honeymoon period. I’ve seen this first hand as it has happened to many of my articles. Once the high rank period has expired, Google scores the page, judging its worth by studying the bounce effect. It’s this bounce effect that determines the initial stable ranking position of the site or article. To increase the potential rank of the site, we need to know what the bounce effect is and how we can get some on our sites.

What is the bounce effect?

Pixel Design Studio is hiring: 

We are pleased to announce we are looking for another designer to join our us at Pixel Design Studio, which already includes a team of highly skilled web designers and developers from across Sussex. 

Pixel Design Studio is constructed from a team of young and fresh professionals who specialise in providing web design, web development and website hosting services in and around Sussex and the UK. We have won several awards for our efforts and have a portfolio that we are very proud of.

The applicant should have strong design skills and must be competent with Photoshop and should have good knowledge of HTML and CSS. 

Salary for this position is negotiable depending on level of experience.

Send a copy of your CV to:

Pixel Design Studio
PO BOX 4672
Worthing
West Sussex
BN11 9GF

Pixie

ActionScript Coding Standards
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Macromedia Flash applications have generally been built without regard to particular standards or guidelines. While this flexibility allows for a wide variety of solutions to a problem, it also makes it difficult for anyone other than the author of an application to understand the code. Even the author may have difficulty reading his or her own code after it is written. If a developer cannot understand the code in an application, it will not be easy to debug the code, make changes, or reuse.

This documents outlines a system of best practices specifically designed for coding with ActionScript and building applications with Macromedia Flash. Applications that use these guidelines should be more efficient and understandable-and the underlying ActionScript code will be easy to debug and reuse.
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Naming guide lines
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Most importantly, an application’s naming scheme must be consistent and names should be chosen for readability. This means that names should be understandable words or phrases. The primary function or purpose of any entity should be obvious from its name. Since ActionScript is a dynamically typed language, the name should also contain a suffix that defines the type of object being referred to by the name. In general, “noun-verb” and “adjective-noun” phrases are the most natural choice for names.
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For Example
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Movie name - my_movie.swf

entity appended to a URL - course_list_output

component or object - ProductInformation

variable or property - userName

Function names and variables should begin with a lower case letter. Objects, and object constructors, should be capitalized. Using mixed case is also recommended when naming variables, although other formats are acceptable as long as they are used consistently within the application.

Variable names can only contain letters, numbers and underscores. However, do not begin variable names with numbers or underscores.
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Examples of illegal variable names
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Read more at adobe

The team at Pixel Design Studio are pleased to announce their latest creation; the Ugly Cars website designed and created for The Ugly Car Company, a local taxi firm based in Sussex. The site has been a total success for both Pixel Design Studio and The Ugly Car Company, generating plenty of hype for the new business and picking up Pixel Design studio their first web design award. (Well 3 actually! )

After completing the site, we were so pleased with the results we thought we would submit it to No Limit Media, a web design award site that acknowledges well constructed websites. After receiving the award we thought why not do some digging about and find out if there were any other organisations that accredited web designers for their work.

Well that was a few weeks ago and we have now picked up 3 awards including a Gold World Wide Web Award from the American Association of Webmasters. We were extremely pleased with this award due to their strict judging and scoring system. The awards they currently offer are:

• Humanitarian  Award
• Patriotic Award
• Bronze Award
• Silver Award
• Gold Award
• The Platinum Award

Ok so we didn’t quite make the Platinum award but hey, it put a smile on our faces

 We also picked up the ‘Marketme‘ webmaster award, another award that requires your site to meet a strict criteria in order to win.

John.

How to reduce swf file sizes: Written by Paul Bainbridge - Innovative Designs 

Replace images for vectors wherever you can.
Import images dynamically if vectors is not an option.

Reduce publish settings for images..

Do scripted movement rather than tweens… puts pressure on processor rather than file size to the swf.

You can also simplify your vectors by using the optimise option.

Use symbols for repetitive graphics.

Reduce frame rate and shorten tweens.

Sometimes (depending on the font) you should break apart the font to make it a vector then you’re not importing the font, just drawing a simple shape. This does depend on the font, and how often characters are repeated.

You can opt to use device fonts for body copy.

Make sure PNG’s are close cropped because believe it or not that transparent space actually ways something.

Generate a size report from your publish setting to see where the weight lies in your file.

Delete any stray or inappropriate key frames because this is causing a redraw.

A motion tween can often be heavier than a shape tween… because motion tweens don’t do anything mathematical the compiler actually converts them to individual key frames.

All masks and hit areas can be done with one square transparent symbol that you use throughout your FLA.

Then beyond that its tricks you use to give the illusion of an object but with optimising in mind…

i.e. if you have a symmetrical bitmap, save half of it out from Photoshop then flip it to make the whole graphic.

Similarly flipping graphics to get the opposite action rather than having to different graphics.

If you’ve got any bitmaps that are silver, save them as greyscale.

Make use of tint and other advanced colour setting for symbols rather than recreating graphics.

It’s endless really… but depends on the job.

Paul Bainbridge

How To Keep Fonts Clear: Written by Paul Bainbridge - Innovative Designs

Here are the basic rules to follow to keep text from anti-aliasing (ie. getting fuzzy, unclear, blurred). I’ve also included a few notes that could be useful when manipulating text with actionscript.

RULE #1:
Know the ‘Size Intended’! 

The first bit of info you will need is the size that the font was intended to be set at. Most fonts are between 8-12 pt fonts. In the case of the popular miniml fonts they are 8. Contact the creator of the font if you can’t determine the correct size.

RULE #2:

Be sure that the font being used is only set to multiples of the size intended. For example, miniml fonts should only be size 8,16,32,40, etc. If you try other sizes the flash anti-aliasing will kick in and they will blur.

RULE #3:

Adjust placement of text so that it rests on integer (ie 1,2,3,4.. not 1.1,2.5,1.2,5.6, etc.) x and y values. If the text is placed on say x:1.4 y:2.3 the text will anti-alias and blur. The exact position of text is easily changed by selecting it and opening the info box in flash. Simply type in the rounded x and y values.

Those are the three basic rules. Here are a few notes/tricks for other situations:

NOTE #1:

A lot of times you will have text within a movie clip. Even though the x and y values may be integers it may still look blurry. This is because the movieclip that it resides in is not on integer values. It’s generally good practice to manually adjust movieclips via the infoBox whenever they contain text.

NOTE #2:

You will run into a problem with the aliasing when you scroll or manipulate the location of the text via actionscript. This is obviously due to the text being moved between integer values. The solution is to modify the actionscript so that when it determines the x and y position of the text you include a Math.round() argument.

NOTE #3:

The final note. You may also run into problems when you try to Justify text other than left justify. Try and keep all your text fields left justified.

I hope this helps, if you have any questions, feel free to ask!

Paul Bainbridge

At last we have launched our web hosting site, Pixel Internet. It seems like ages ago sinse we decided to offer our hosting services from a stand alone site, but at last it looks like we are ready to go!

Pixel Design Studio have been supplying web hosting since June 2006, at first supplying only to our web design clients, however after high demand we thought we should offer our services to all. By creating Pixel Internet we are able to supply great value UK web hosting using state-of-the-art equipment whilst maintaining the fast technical support we were able to offer our web design clients. We now have a dedicated sales and support team on hand to assist in pre-sales and technical support enquiries 24/7.

This project has been managed by myself, Ken (the man who never sleeps) and I am managing the hosting side of things.

The head office for Pixel Internet is based in Worthing, West Sussex, along with our web design studio. All servers and our technical support is managed from our state-of-the-art, secure data centre in Nottingham. You can find more information regarding our data centre at the Pixel Internet website. Please feel free to have a look at the site and the hosting features we can offer, we would love to here your feedback!

Ken. 

Well today is the day we finally launched the Pixel Design Studio blog site….. We haven’t used one before so its a learning curve for the whole team, but it should be good fun!

We have loads of news to keep readers informed of, but for now we are just going to get to grips with the tech/nerdy bits. So if you’re reading this, welcome! Please pop back soon for a read up on what’s happening at Pixel Design Studio.