Marketing A Company
Companies need to get their names out there. Your products can be both of a good quality and be well marketed, but even then if people don’t trust your company they will be hesitant to buy from you. This is why companies like Nike or Telechart 2007 work so hard to protect their brands. These companies spend millions and millions of dollars to make themselves recognizable by a mere “swoosh” or symbol. That image tells people that the product they are purchasing is of a great quality and it can be trusted to do what it says it does. It is rational that a company doesn’t want manufacturers getting in the way of their strong brand because then people might see the product as less valuable.
So why don’t all companies build up a brand. A couple of factors go into this. To begin, creating a brand can be prohibitively costly. Companies will invest tens of millions of dollars to promote their brand to even a modestly recognizable level. That brand is fragile and can be destroyed by a few stupid mistakes or poor products. Also, not every business wants a brand attached to their products. As an example, when a company makes a cheap quality product they wouldn’t want their name associated with that product because then people won’t buy the next junk product they put out. Why would you want to build a brand in that case? Simply you wouldn’t.
Another great type of companies that like to build their brands are stock investing companies. That type of company usually has a strong brand for the reason that that is how they make money, through their reputation. Individuals trust stock companies with their hard earned cash for the reason that they have been able to provide a good return in the past. If companies didn’t have this type of reputation they could just do it alone with some simple stock trading software.
Either way you look at it, having a strong brand is a key for a lot of companies success. It is the main way a company can market the brand they control, and thus sell the products to make their revenues. That is why the law protects company brands so strongly.