SEO: Where to do I start?
In your opinion your website is great, useful and worth visiting, that is your opinion, for sure.
Unfortunately, you don’t see your website neither on the first search engine page, nor on the tenth. If you are offering products or services for sale, you need to take some urgent measures. If your product can’t be found-it can’t be bought. The rule is clear. So if it is your issue, it is probably the right time to think of a search audit of your website and determine what are the reasons of your problems and what could possibly be done to see some improvement. No need to hold a degree in business to perform some simple actions.
A website search audit consists of investigation and analysis of many factors, which may be categorized into three different parts: internal factors, external and competitors analysis.
OnPage factors are – website structure page content, meta tags, website link structure, organic search engine optimization and keywords.
Evaluation and analysis of these factors will allow you to work out recommendations of website further modification for further and more complex optimization.
Be ready to make some corrections or a significant changes like website structure, or publishing new pages on your website. You might choose to perform all the work by yourself, or your staff will do it for you, or you can also involve into the process an search engine optimization company, as website search audit is usually a part of SEO service, not to mention paid inclusion and keyword research.
As concerns external factors, they are: In bound links, which is the number of websites that have direct links to your website. It is well known that acquiring quality links coming from good websites can be a difficult task. Keywords and key phrases should be reviewed as well. Try to formulate keywords for each an every page.
Detailed examination of OffPage factors will allow to use all possible resources for website further promotion and visitors attraction.
By doing this, you will not only increase your website traffic, but attract quality traffic, visitors who will be interested in products and services you are actually selling.
The other element of the website search audit is the necessity of assessment of your competitors.
Intelligent website search audit will will help you to implement different methods of SEO more efficiently and to spend your site marketing budget much more effectively.
Ready to commence site search audit? Prior to this, please don’t forget about performing the usability audit too. Are you sure your website looks fine no matter which Internet browser you are using? Make sure the access to the website and landing pages is quick and the website navigation are comfortable and easy to find. Revise your content , it should be relevant and up-to date.
Conducting website search audit will give you the idea of your SEO strategy, which implementation will improve your search engine position and business in general.